Rich Communication Services (RCS) is the protocol that will replace SMS, but it got off to a very slow start. It was formed by a group of industry promoters in 2007 and brought under the wings of the GSM Association, a trade group, in 2008. But carrier participation and other factors kept it from gaining much traction for nearly a decade. In 2018, Google announced it had been working with major cell phone carriers worldwide to adopt the RCS protocol. The result is Chat, the protocol based on the RCS Universal Profile — a global standard for enacting RCS that lets subscribers from different carriers and countries communicate with each other — intended to eventually supersede SMS
Chat is evolving to look a lot like iMessage and other messaging apps, but there are also some neat extras in store. Google has been working with businesses to add helpful features to Chat to improve communications, like branded informational messaging and sharing content like images, video clips, and gifs, or sending live updates about upcoming trips and boarding passes, and perhaps even allowing customers to select airline seats from within Android Messages. Chat is hardware agnostic, so it will work across multiple devices. It’s even possible that Chat could work on iOS, though Apple has yet to support the protocol.
What is Rich Messaging Service ?
Chat is missing one critical element: While the original RCS protocol allowed the implementation of client-to-server encryption, Chat does not offer end-to-end encryption like iMessage or Signal. Rather, it retains the same legal intercept standards as its SMS predecessor.
Chat is not designed to be just another Android messaging app: It’s the user-friendly name for the RCS protocol or RCS Universal Profile. Chat will initially be available only on two apps: Android Messages and Samsung Messages. While this may seem a bit restrictive, most smartphone manufacturers ship with Android’s default messaging app. There are a lot of moving pieces required for Chat to work. First, your carrier must support the protocol. You’ll also need to have a device and messaging app that supports Chat. Finally, your recipient will need to have Chat too, otherwise, Chat messages revert to SMS.
In addition to bringing Android messaging into the 21st century with reading receipts, typing indicators, and sending and receiving high-resolution photos and videos, people can chat over Wi-Fi or mobile data, name group chats, add and remove participants from group chats, and more. You can enable RCS by launching the Android Messages app and switching on the chat features if prompted. Text messages will automatically flow through the new protocol if both parties have RCS enabled.
For nearly a decade, it was difficult to gain widespread support for the RCS protocol. While some carriers like Sprint and T-Mobile were on board fairly early, many manufacturers
hesitated. Since RCS requires both a software and a network update, many manufacturers didn’t want to develop software to make their devices retroactively support the protocol. Currently, there are 60 supporters — carriers, OEM manufacturers, and mobile OS providers that support Chat. Google now services Chat for customers via its app, eliminating the need for carrier support and Microsoft has also committed its support to the protocol. In the U.S., all of the major carriers have signaled their support for Chat, which means it should be fairly easy for mobile virtual network operators to get on board, once they implement the standard.
WHAT YOU GET WITH “RCS”
Early access to early revolutionary technology expertise.
We work with communication providers around the word to deploy RCS so companies can connect to their customers.
This is usually done by CHATBOTS that we provide.
Interactive chat interface Video and audio messages, and high-resolution images
Graphics, audio files, and other media that can be integrated for customized, branded messages
Read receipts and group chatsA complete purchasing journey for customers without them ever having to install an app
Infinite use cases:
Promotions and offers
Online shopping and payment options
Real-time account management and customer care
Shipment and tracking
Machine-learning-based and artificial-intelligence-enabled chatbots